GenArts, Inc. is the premier provider of specialized visual effects software for the film, broadcast and video industries. The company was founded in 1996 in Cambridge, Mass. by industry-renowned digital artist and computer scientist, Karl Sims. Today, GenArts develops and markets tools that have become the standard for high-end visual effects creation at leading studio, broadcast and post-production facilities of all sizes around the world. The GenArts visual effects software portfolio includes Sapphire, Monsters, Raptors, Tinder, particleIllusion and particleIllusion for After Effects.